Strive for unique content, and pay attention to headlines and logos. Select an asset group and go to View details.Ĭreativity is the most powerful tool in a Performance Max campaign. You can check the video in the Google Ads interface. The quality is not guaranteed in auto-generated videos, so it is better to make the videos yourself. If you do not upload any, the system generates the video itself with banners and ad text. In addition, you can upload up to five videos to the Performance Max campaign. As you create more websites, you can access more ad formats and inventory types (ad platforms) for your ads. Previously, only 5 titles and 5 descriptions were possible but starting in 2023, 15 will be possible.Īdd a landing page and banners. The next step is to add titles and descriptions to the ad. You can add products in several ways, e.g., by type or identifier.Īll selected items will be displayed in the editor. Use all of the settings as you would with a sales campaign. Then, click the pencil icon to access the Add/Remove assets setting. From the Google Ads interface, open the Performance Max campaign you’ve created and upload the required items. To add items from a feed to your asset groups, you can publish a customized campaign. Also, you can’t add products using Google Editor because they are pulled from the feed and uploaded directly to your Merchant Center account. It’s only possible to work with audience settings in certain situations for example, when an ad for the service is launched. For example, if it’s an online store, you can create separate asset groups for shoes, clothes, and accessories.Īn asset group consists of three elements: In the current Google Ads Editor, you can create Performance Max asset groups There can be several groups in one campaign, but each group should be related to one topic, product category, or service. To maximize the effectiveness of a bidding strategy, it is important to set up both number tracking and conversion values. Top positions (target search page location).Maximize conversion value (target ROAS).Maximize conversion (target price conversion).Pay special attention to the choice of bid strategy.
enable support for an optional feed label.Ĭhoosing a strategy for your Performance Max campaign.choose not to specify the country of sale – leave blank or delete the value.Each item is important and can influence the effectiveness of the Performance Max campaign.Īlso, in the current Google Ads version, you can: Please note that all campaign setting fields are required.
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